On Wednesday, April 15, Estée Lauder Companies (ELC) executives Lucas Nanini (VP fragrance innovation at L’Atelier) and Cristina Venturoni (open innovation manager) will take to the In-Cosmetics Marketing Trends Theatre stage (Hall 7, Level 2) to discuss fragrance innovation.

With its global fragrance atelier in Paris, ELC is transforming its approach to scent innovation.  This session explored how L’Atelier is reimagining perfume development through collaboration between perfumers, scientists, and creatives; elevating scent storytelling – from molecules to memories; blending heritage and modernity to engage a new generation of fragrance lovers; bringing sustainability and innovation together in luxury.